Market Oriented Agricultural Extension

eBook

by Dr. Pallavi Deka, Dr. Haridra Sharma, Dr. Sinki Barman

Market Oriented Agricultural Extension explores the role of agricultural extension in connecting farmers with markets and improving farm income. It introduces market intelligence, value chain analysis, farmer producer organisations, digital technologies and marketing strategies to help farmers make informed production and marketing decisions.

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ISBN-13: 978-81-685206-1-5
Pages: 168
Published: October 1, 2026
Language: English
Publisher: Chronicle Publishing House
Edition: First edition
Binding / format: eBook
Trim size: 148 x 225 mm
Reading age: 16 years +

Description

Market Oriented Agricultural Extension explores the evolving role of agricultural extension in connecting farmers with market opportunities and improving farm income. The book covers agricultural marketing, market intelligence, value chain analysis, farmer producer organisations, extension strategies, ICT applications, post-harvest management, value addition and export promotion.

Through practical insights and case studies, it highlights how market-oriented approaches can help farmers make informed decisions, improve market access and strengthen their participation in agricultural value chains. It is a useful resource for students, researchers, extension professionals, development practitioners and policymakers working towards sustainable agricultural development.