Description
Climate variability, new technology, shifting markets and social change are reshaping agriculture and rural life. This book brings together the main fields involved in that change, so readers can see how they work as one system.
It begins with rural development and the history and philosophy of agricultural extension. It then covers communication, information delivery and programme planning. Next it turns to agricultural economics: demand, supply and price behaviour, production economics, farm management and budgeting, marketing and value chains, and agricultural finance, credit and insurance. Later chapters explore entrepreneurship, how to identify enterprises, business planning and running an agribusiness. The book ends with women’s role in agriculture, the policies and institutions that support them, and gender equity in sustainable farming.
It is written for students, extension professionals, researchers and development practitioners, and works as both a textbook and a practical guide.





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